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Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You C an, Too, by Rachel Hofstetter
Ebook Download Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You C an, Too, by Rachel Hofstetter
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Stories and advice for creating a business out of the food you love.
Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today:
• How to create a national brand—with no connections or experience
• The secret to getting meetings with grocery store buyers
• The number one thing you need to know about food safety regulations
• Why a grassroots budget might actually help you succeed
• Specific advice for gluten-free, organic, wine, and beverage companies
• What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea
- Sales Rank: #77495 in Books
- Published on: 2013-12-03
- Released on: 2013-12-03
- Original language: English
- Number of items: 1
- Dimensions: 8.23" h x .53" w x 5.50" l, .40 pounds
- Binding: Paperback
- 240 pages
About the Author
A former food editor at O, the Oprah Magazine and Reader’s Digest, Rachel Hofstetter is now founder in chief at guesterly magazine. She received a degree in economics from Miami University and lives in New York City with her husband, Lorne.
Most helpful customer reviews
15 of 15 people found the following review helpful.
Good for people who hope to wholesale
By A. Tinsley
This is a cute book but it wasn't quite what I expected based on the title. It is primarily full of profiles of businesses that manufacture food to be sold in grocery stores, with relatively little direct advice or mention of other models of food business (restaurants, food carts, caterers, etc.) Granted, I should've read the description more thoroughly and looked up the companies mentioned to see what sort of businesses they were. But even so, a good deal of the advice is anecdotal ("this is what worked for this one company") and some of the stories featured a lot of luck and missteps that you couldn't or shouldn't (respectively) repeat... one company, for example, was operating totally outside of health laws for awhile (and if he hadn't he may not have had the money to begin working within those laws- renting commercial kitchens, etc- later.)
But still, an interesting read, and definitely a good one if manufacturing packaged goods is the sort of food entrepreneurship you're interested in.
10 of 11 people found the following review helpful.
Insightful
By Leah Dearborn
I'm glad to see that others seem to have liked this book as well. I've purchased and borrowed quite a few entrepreneurship books over the years, but this one really stood out. Instead of structuring the book into pure facts, Hofstetter compresses a lot of information into her accounts of real businesses and people. Very easy to read, and best of all, doesn't deny the challenges that come with starting a business. Rather than explaining how a food business would work in the vacuum of an ideal, hypothetical world, the reader hears all about difficult road blocks and how they can be realistically overcome. I'd recommend it for anyone starting a business, even if it's not related to food.
6 of 6 people found the following review helpful.
Good idea and well written
By michael a. draper
Rachel Hofstetter has come up with a winner in "Cooking Up Business" not only a good idea for entrepreneurs but for the average person to learn more of setting up a business.
Her writing style makes the reader believe in her point of view and feel that if they go by the business suggestions she makes, they will definitely benefit from those ideas.
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![[(Rudyard Kipling: The Critical Heritage)] [Author: Roger Lancelyn Green] published on (May, 1997), by Roger Lancelyn Green](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tYQaeTxGxKe0fTTNGajjUWFheRqrVCqoYMQGBkr9yaZyHIXDUT_ReZeexCdSHdDpPUX0S5VUVOeEq1-gbK0Sj-BU-EmVFjJNAWuNxwltICOr_u_UUfojE_AD8=s0-d "[(Rudyard Kipling: The Critical Heritage)] [Author: Roger Lancelyn Green] published on (May, 1997), by Roger Lancelyn Green")
